Advertising Rate Card No 12C
(Effective with November/December 2006 issue)

To email us about advertising click here


Published six times each year, Saxophone Journal is the world’s premiere magazine devoted to the saxophone. We are proud to say that Saxophone Journal is a highly regarded publication thanks to our many dedicated readers and advertisers. Our magazine can be found in university libraries and major metropolitan book stores in the USA & Canada.
The editorial mix of articles published in Saxophone Journal sets a high standard of journalism for topics such as: Creative Jazz Improvisation, Reviews Of New Publications, Masterclass Play-Along CDs, Repairing Your Sax, The Saxophone Quartet, A Lesson With..., Jazz Improvisation For Beginners, Rock ‘n Roll Sax, Career Management, Creative Teaching Techniques, Major Artist Interviews, Reviews Of New Recordings, Feature Articles On Important Topics, and more!
Contributing writers for Saxophone Journal are highly skilled saxophonists, educators, historians, collectors, clinicians, and publishers.


SAXOPHONE JOURNAL AD RATE CARD 12C
For a printable exact copy of our rate card in .pdf format click links below
(please allow time for download of 1.6 megabyte file).

Saxophone Journal Ad Rate Card 12
If you need Adobe Acrobat Reader to view our .pdf files click here.


CLOSING DATES FOR PLACING ADS
January/February magazine, October 1st
March/April magazine, December 1st
May/June magazine, February 1st
July/August magazine, April 1st
September/October magazine, June 1st
November/December magazine, August 1st


You can place ads later than these closing dates, but you must email us and let us know.
Click here to email us or call 508 278 7559.


SEND ALL AD MATERIALS TO
David J. Gibson
Saxophone Journal
56 My Way
Uxbridge, Massachusetts 01569 USA


SAXOPHONE JOURNAL FULL-PAGE TRIM SIZE
8.375 inches wide by 10.875 inches tall
FULL-PAGE ADS THAT BLEED OFF THE PAGE
Please add 1/4th inch more to our "trim size" (on each side).
FULL-PAGE BACKGROUND BLEED SIZE IS
8.875 (8, 7/8ths) inches, by 11.375 (11, 3/8ths) inches.
No crop marks please.


(New information as of July 14, 2005)
SETTINGS FOR ACROBAT 7.0 DISTILLER FOR DISTILLING ALL FULL-PAGE ADS
(bleeds and non-bleeds)
Click here


(New information as of July 25, 2004)

SETTINGS FOR MAKING PS (POSTSCRIPT) AND PDF FILES FOR ALL FULL-PAGE ADS
(bleeds and non-bleeds)


Our full-page magazine trim size is 8.375 inches wide by 10.875 inches tall.
Bleeds should extend 1/8th inch beyond this page size.

Distilled full-page size is 9.25 inches wide by 11.75 inches tall
PAGEMAKER 7.0
Click here for information about outputting full-page bleeds to PS (postscript) using Pagemaker 7.0

Click here for information about distilling full-page PS files into PDF page bleeds that will work for our needs.


USING PAGE LAYOUT SOFTWARE TO MAKE AN AD
Click here for information to help those of you using Pagemaker, InDesign, Quark, Illustrator, Photoshop, Coreldraw, etc., to successfully make an ad for Saxophone Journal, most particularly PS to PDF files.

QUARK INFORMATION
Quark & Pagemaker information for making PS & PDF files click here

MAKING PS (POSTSCRIPT) FILES AND PDF FILES USING PAGEMAKER OR QUARK
(pdf dowloads to print)
Click here for Pagemaker & Quark information


USING MICROSOFT WORD TO MAKE AN AD
You can make simple black & white so-called "camera ready" laser printed ads in Microsoft Word (or any of the above page layout software) and send them to us regular mail. Click here for helpful hints.

PAYMENT BY CHECK
New advertisers must include payment with placement. Overseas (Europe, Australia, South America, etc.) must make payment with international bank check cashable in USA.
Make all checks out to DORN Publications, Inc
PAYMENT BY VISA OR MASTERCARD
We accept VISA and Mastercard
Please do not email VISA or Mastercard information in a raw email (which is not secure).
Please fax VISA or Mastercard information (name on card, card number, expiration date) to my (David J. Gibson) personal SECURE FAX at 508-278-7559.
NOTICE ABOUT AD SIZES!!!
Since we build our ads into the magazine text, absolute size is not 100% critical, except for full-page ads, full-page bleed ads (or any ads that bleed). If your ad is a little larger or smaller than our listed sizes, within reason of course, we will accept your ad.
COMPUTER FILES
We prefer the PDF file format for all ads (version 4.0), however, we can accept self-contained high resolution .tif files and .eps files (which need to be mailed on a CD because of their larger physical data size). PDF files can be attached to an email, or mailed on a CD. If you email your PDF please do not “zip” the file. Email it as is.
The software we use inhouse is the Windows XP version of Adobe Creative Suite CS3 Premium (InDesign, Photoshop, Illustrator, Adobe Acrobat 7.0 Professional, etc.). We also use Pagemaker 7.0, and Coreldraw 12. Needless to say our printer also works with Mac software (InDesign, Quark, Pagemaker, Illustrator, etc.). However, using PDF files for you ad (or self-contained .tif and .eps files) makes the native software a moot question.
MAKING PDF FILES
There are settings that need to be implemented when distilling your PDF ad file for use by Saxophone Journal. Please go to: www.dornpub.com\saxophonejournal\makingpdffiles.html
A WORD ABOUT COLOR AND JPEG IMAGES
Please make sure there is no spot color, or RGB color in your ad. The primary source of RGB color are JPEG pictures so please convert all JPEGs to CMYK. All color ads must be 100% CMYK.
FLIGHT CHECK WILL BE PERFORMED ON YOUR AD BY US
We will check the color in your ad with the built-in Preflight in Adobe Acrobat Reader 8.0. Which, of course, you can do also if you are using Adobe Acrobat Professional software (click Advanced, then Preflight).
FULL PAGE BLEEDS AND CROP MARKS
There is no extra charge for ads that bleed off the page. Our full-page trim size is 8.375 inches wide by 10.875 inches tall. If you have a full page bleed ad, background art must extend .25 inches more. No crop marks of any kind are needed.
MAGAZINE PAPER STOCK
We print on high quality 50lb Finch Opaque pure white paper. Our cover is printed on 60lb sterling ultra pure white coated paper. Saddle stitch binding is used.
DISCOUNTS
A 10% discount is offered for consecutive black & white ad placement(s) starting with the second placement on. A 15% discount is applied to all CMYK color ads.
INSERTS
Saxophone Journal is mailed to subscribers in quality polybag envelopes. Advertising flyers, or brochures, can be loosely placed inside the magazine only. We can design, print, and insert your flyer for a competitive price but plan ahead and allow plenty of time.
COLOR ADS
Standard (CMYK) process colors are used to print Saxophone Journal. Black is counted as one color for all CMYK color ads. Therefore, a 4-color ad is black plus cyan, magenta, yellow.
To assure color matching at the printing press level, a high quality color print of your color CMYK ad should be mailed regular mail. If you do not mail a color print we accept no responsibility for color accuracy. Having said this, we have a superlative track record for quality color printing so it isn’t necessary to be overly concerned, unless you are a stickler for absolute precision.
USE OF PHOTOS AND LINE ART IN ADS
All photos (color or grayscale) need to be 300 d.p.i. to print well from an offset press, and all line art needs to be a 450 to 600 d.p.i. bitmap image to print well.
FIRST-TIME ADVERTISERS
Please send payment with first ad placement. Overseas advertisers must make payment with a VISA or Mastercard faxed to our secure fax (which only I read). Under no circumstances should you email VISA or Mastercard information.
OUR SECURE FAX NUMBER IS: 508 278 7559
IF WE MAKE YOUR B&W AD FOR YOU
We will make your B&W ad for a one-time fee of $55 (includes photo scans, design and layout, and PDF proof sent by email). Save time, energy, hassles, and money by letting us make your ad.
ACCEPTANCE OF ALL ADS
Saxophone Journal reserves the right to review and/or reject any advertising deemed not appropriate to the magazine.
INFORMATION ABOUT COLOR AD DISCOUNTS
Only CMYK process ink (color) is used. Cyan (blue), Magenta (red), Yellow, K=Black. No spot color, or RGB color is accepted
Additional colors beyond one (black) are $245 each color. CMYK colors such as green, deep reds, orange, brown, etc., require multiple mixes of inks. For example, green is a mix of yellow and blue.
Special Position Requests add 10% for B&W ads, 15% for color ads.

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ALL PDF FILES IN OUR WEBSITE REQUIRE

Acrobat Reader 4.0 or above to open all PDF files.
1.
First, delete any older versions of Adobe Acrobat Reader you may have on your computer. If you are unsure don't worry about it because the latest version of Adobe Acrobat Reader will install properly no matter what.
2.
Make a folder on your hard drive titled AdobeAcrobatReader.
3.

Go online to Adobe, download their Adobe Acrobat Reader installer to your new AdobeAcrobatReader folder on your hard drive. Stay online to install the software.
4.
After the transfer of this file to your hard drive go to that folder and double click on the installer and let Adobe Acrobat Reader install itself on your computer (it'll pick up additional files online directly from Adobe.
5.
Reboot your computer. From now on anytime you double click on a PDF file it'll automatically open in Adobe Acrobat Reader, where you can see the file. You can save the PDF file to you hard drive and you can print the PDF file if need be.
6.
ARE YOU ARE READY TO DOWNLOAD AND INSTALL

After reading instructions 1. thru 5., click link below to go directly to Adobe and install the latest version of Adobe Acrobat Reader.

Click here to go directly to Adobe.

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